Interview: The Power of Branding and Intention in the Natural Foods Industry - Ari Raz

Ari Raz is a distinguished entrepreneur and executive in the natural foods industry, renowned for his leadership and innovative contributions.  

Before joining The Coconut Cult in August 2021, Ari  co-founded Once Upon a Farm, a company specializing in cold-pressed baby food, where he held the positions of CEO and later President from 2015 to 2021. Once Upon a Farm is currently on a $250M revenue run rate and valued at over $1B. 

His tenure was marked by significant growth and the establishment of the brand as a trusted name in children's nutrition.  Under Ari's leadership, The Coconut Cult has grown from a $2.7M annual revenue business to a $36M revenue run rate actual and $57M revenue run rate if capacity existed to fill all orders. 

His strategic vision continues to propel The Coconut Cult toward new heights in the plant-based yogurt market. 

He is also the President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community.

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